Is Affiliate Marketing Dead?

R.I.P-affiliate-marketing

So this is a question that comes up all the time.

I have heard people ask this just about every year and the answer is no, it’s not dead, but it has changed.

And like any business you have to change with it or go out of business.

So the business model hasn’t changed at all. Some folks think that affiliate marketing is becoming too saturated, but truth is, there are a lot of untapped markets to dive into.

You as the affiliate are still the one who introduces folks to a product or service and for your efforts you earn a commission if that person decides it’s what they want.

So that part hasn’t changed, but I guess that thing that keeps changing is the method in which it happens.

We have seen a lot of affiliates bit the dust in recent years, paritcularly over the last 3 or so year when Google unleashed the penguin and panda algorthimic updates. And as a result many affiliates who had poured their heart and soul into their online business also saw it disappear overnight.

Which is why so many affiliates ask the question is affiliate marketing dead. And since a lot of affiliates were choosing to promote a product or service by ranking pages in the search engines, a lot of them were hit.

Organic Traffic

As I mentioned eariler, a lot of affiliates lost their entire incomes overnight, due to the updates and many cut their losts and went on to do something else, however there was a number of affiliate who were left untouched and these are the guys that we all should take lessons from.

A number of blog owners were unscathed from the updates and when I analyzed the reasons why, I saw that they didn’t have any or many backlinks, but many of them were authority blogs. So that was something that set them apart from all the affiliate sites that were crushed.

These authority sites seemed to rank regardless of backlinks and a closer inspection revealed that they seemed that their power came internally. Almost as if they were self powered.

Imagine that, not having to do any backlinking at all, and ranking for just about any term you want, purely because Google saw your website as an authority in your niche.

Well, seems this is possible, but not without a lot of hard work and perseverance. Of which most people run away from.

This has caused those who are trying to game the search games to lcontinue looking for that silve bullet to rank webpages as opposed to creating your own power source to rank on demand.

Paid Advertising

Google a few years back decided to ban affiliates altogether from using Google Adwords, which limited the PPC market somewhat and saw affiliates move towards other paid advertising streams like pay per view (PPV) and other small PPC platforms like Bing and Yahoo.

However, Google soon realized that they had made a huge mistake limiting Google Adwords from affiliates and is now encouraging affiliate to come back once again.

They are offer free advertising coupons to encourage affiliate expenditure.

A little late.

So it is starting to look like affiliate marketing might start to take off again.

What has been your experience?

Please leave me a comment below.

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