Shiny Object Syndrome


One of the easiest things to do, when you’re looking for a solution to make money online is to jump into the first business opportunity that comes your way.

Yes, you do have to make the jump at one point or another, however, not all business opportunities are going to be profitable for you and not all businesses suit your personality.

I know some person think of a business opportunity as mere vehicles to get what they want, but honestly if you’re working a business that you hate then it’ll be ten times hard for you to stick at it.

In this article I wanted to, discuss some of the pitfalls and things you should avoid when choosing an online business.


One of the biggest problems with online marketing is that there is just so much hype, and sometimes it can be difficult to know what will work and what won’t work. Most of the time people find themselves drawn into a new business venture based purely on the marketing of the product as opposed to sound business as principles.

One rule of thumb is never trust marketing hype. One such hyped out online business is called Project Payday.  Sure you might make a few bucks, but the underlying business model is flawed because it depends on cheating the system.

Yes, most products will be hyped up to a certain degree, however, if it doesn’t follow good business practices or is based on loop holes then steer clear of them.

For example, I recall one product saying that they were able to rank in the top position in Google because they had found a loop hole that they were exploiting. Whether it worked or not was an entirely different matter, because the principle was based on a shady technique.

You see, the thing about loop holes, especially the ones that have been heavily promoted is that they soon get closed up. So you can imagine that if you spent your time creating your business based on this loop hole that eventually you won’t have a business.

Do your research

So before you get involved in any business it is essential that you go into it with your eyes wide open. So what I’m saying is don’t base your decision on the marketing hype a lone – do your home work on the company. Look for reviews, find feedback about the company from people who have experience.

If you do your due deligence then you’re committment will be stronger as well, given you know from the research you undertook that the opportunity is sound. Otherwise, you’d be second guessing yourself as you start to develop the business.

Don’t jumping from one thing to another

I like to call this shiny object syndrome, where you flip from one business opportunity to the other.

As the saying goes, the grass is always greener on the ohters side.

Well, that seems to be the case with online businesses opportunities as well. There always seems to be a better business opportunity just around the corner. And you know what, there will always be a new more glamorous, easiest business opportunity over the horizon. But if you jump from one thing to the next then you’ll never develop the potential of any business.

Things To Avoid

Alway avoid loop holes. As I mentioned before, don’t base you business on loop holes because eventually loop holes get closed up and if that is all your business is based on then eventually you won’t have a business. In business there is no “silver bullet”, there is just lots of hard work and dedication.

Avoid fast track businesses. Some businesses say that they will do a co-op advertizing scheme for you that will help generate leads for you on autopilot. What I’ve come to understand is that there is no such thing as getting leads for nothing. Plus, if you are no longer part of the advertising scheme, then what happens to your business. Yep, that’s right you won’t have one.

It would be more productive for you to develop your own methods of generating leads so that your business is dependant on your skills alone. Sure, you can outsource some of these tasks, but the method should be dictated by your own personal tests.

What To Look For

Like any good player in the NBA or NFL a coach or a mentor is imperative to succeeding online, if nothing else than to give you encouragement and to see the potential in you that you can’t see yourself.

We’re all familiar with the story of how Roger Bannister broke the 4 minute mile because what his coach told him. If you’re not familiar with the story then it goes something like this.

No one in the history of running ever broke the 4 minute mile, in fact a lot of people who had come close, thought that it was physically impossible.

Roger Bannister thought it was physically impossible, until his coach said to him that he could do it. Whether Roger believed it to be the truth or not didn’t really matter, but the fact that his trusted coach said that he thought he could break the 4 mintue mile was enough for him to have even the tiniest belief that it could be done.

And that’s all he needed because from there he broke the world record.

But the most extraordinary thing happened after that, a lot of other runners started to broke the 4 minute mile also. Once they believed it was humanly possible to accomplish they also did the impossible. So having a mentor that sees the potential in you, who has walked the path you’re just starting to travel can be a worthwhile investment.


Find other people like yourself and build a community around like minded individuals. Success breeds success, and being an independant online marketer can be tough on your own. Sharing your win’s and failers with others can be such a rewarding experience. Especially your failers, because it will help you to put perspective on it.

I remember having a really bad day at work one day and as I thought about it, I felt as if I was the only one travelling this path, until I met up with a friend of mind and he told me about the day he was having and it made my day feel insignificant compared to his. From that point I felt a whole lot better.  Not sure if I made him feel any better about his day, but it’s interesting how sharing your failers can have such a profounded effect on you.

Stay consistent

Consistency always pays off in the end. Find the things that work and just schedule time day in and day out and get them done. As you continue to do the things that lead towards success, success become inevitable. You just have to have enough faith that what you’re doing will eventually get your there.

It’s a whole lot easier to do, if you’re working with a sound blueprint. If you don’t have a blueprint developed for you, then you have to have a lot of faith that what you’re doing will lead to success.

Final Thoughts

Success is never built upon loop holes or instant gratification, instead it’s built upon hard work, consistency,  and following a blueprint that works.